Ever wonder why some houses sell at a low price while others, which are almost identical and in the same city, sell at a high price?
There are innumerable factors that influence the price of a residential property. One of the most important factors among them, however, is how each of those properties is marketed.
Take the analogy of food: the same food served in a more presentable and decorative way would cost more than when presented poorly. Why do you think large restaurants, despite serving the same type of foods, charge more in comparison to smaller outlets?
So, if you can market your property effectively, you can demand a much higher price.
Moreover, marketing can help you reach the right prospects who are more likely to spend liberally than focus on a capped budget.
This is why when you’re looking to sell your home, you must take proper measures on the marketing end.
Here are four golden marketing tips to sell a house at a higher price:
1. Determine the right price
You cannot ask for a premium price in an area that is poorly developed or doesn’t have a booming real estate scene. This is especially true when other properties around, some of which could be better, are priced low.
While you want a higher price for your house, it shouldn’t be priced unrealistically high.
So, take your time to determine the right price for your property. If needed, seek the help of the best real estate agent in Vancouver or Edmonton for valuation. Once the price is determined, use it aggressively in your campaigns.
2. Identify your target audience
Not everyone who’s in the market to buy a house would want to pay a premium sum. So, your task is to identify those who will be willing to pay the asked amount.
In short, create buyer personas. You can focus on their income, as well as where they live and education level.
Once you have the personas ready, all your market campaigns should be created around them.
3. Run social media ads
This is the simplest and most obvious marketing measure.
You can reach out to your target audience quickly through social media ads. Run ads on Facebook, Instagram, and Twitter. Even TikTok is a great platform right now.
Promote your house, highlight its USPs, and invited people to visit the house.
4. Make house tour videos
Hire a videographer and shoot a video of the house. Take the viewers on a virtual tour of your house; talk to them about this property, some of its features, and pros.
If you’re not comfortable showcasing the house, you can hire an actor.
Before shooting the video, make sure the house is staged well and there’s sufficient lighting.
Upload this video on YouTube. Distribute it on different platforms. You can even use this video in your ad campaigns.
More marketing steps to sell your house at a higher price
There are plenty of other things you can do to invite higher bids for your house. For instance, you can team up with local influencers, ask them to visit, and then post it on their own social media channels. You can run Google ads. You can list your property on different real estate marketplaces.
Of course, implementing these is easier said than done.
This is why it’s best to let experts do this for you. Google “best real estate agent near me” and find the best name from them; seek their expertise to sell your house quickly and at a higher price. On the back of their network, they can help you find someone who is looking to buy a house in Edmonton or Vancouver.
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